According to research conducted by J.D. Power Reports, having an effective travel website can make or break your ability to outshine your competition come vacation time.

It is our professional opinion that based on the information gathered a company cannot rely simply on low prices to bring in revenue from its consumers. An effective company must spend time and resources in developing a simple, and informative online experience to enhance the overall draw and retention of current and future customers.

The effectiveness of having an easy to use, seamless travel website is evident when we look deeper into the facts. Additionally, half of all travellers that visited “consumer friendly” travel websites purchased flight/hotel reservations and vehicle rentals from the same site. This can amount for a HUGE influx of extra revenue and should not be overlooked. Consumers WILL buy will more than just a vacation package from you if the ability to view and purchase extra necessities is conveniently available to them.

When we can provide consumers with added value and service as mentioned, we can achieve a higher level of customer satisfaction. Part of the satisfaction that consumers link to a positive experience stems from the ability to not only keep our travel websites easy to use and problem-free, but also to quickly and positively address any issues that do occur during their visit to your site. Customers will be pleasantly surprised to have their concerns addressed and problems solved in a timely manner, and in turn will likely use your site for future travel purchases.

In summary, the main takeaways from this post should be to develop and launch a travel website that is not only convenient and simple to use, but also offers additional travel services to customers alongside a strong problem support and resolution.

Cheers,

Nick

J.D. Power Reports: Highest-Ranked Online Travel Agencies Use Effective Websites. (2014, May 6). Travel & Leisure Close-Up. Retrieved from http://link.galegroup.com.library.sheridanc.on.ca/apps/doc/A367115451/PPTH?u=ko_acd_shc&sid=PPTH&xid=0eca3040